Orthorexia
What Is Orthorexia
In a world where wellness trends dominate social media feeds and health-conscious choices are applauded, the line between mindful eating and obsession can become dangerously blurred. The term ‘Orthorexia’ was first coined in 1997 by Dr. Steven Bratman to describe a problematic preoccupation with eating ‘clean’ or ‘pure’ foods. Unlike other restrictive eating behaviours, Orthorexia is most commonly driven by an obsession with food quality, rather than quantity of food. Those struggling with Orthorexia often spend excessive time researching, planning, and preparing meals, feeling intense guilt or anxiety when they deviate from their self-imposed dietary rules.
While Orthorexia is not formally recognised as a mental health diagnosis, the impact of the condition can be significant, potentially leading to malnutrition, social isolation, and an overwhelming sense of fear around food deemed ‘unhealthy’ or ‘impure’.
Recognising the Signs of Orthorexia
- Rigid food rules – Avoiding entire food groups, obsessively reading ingredient lists, or refusing to eat food prepared by others
- Emotional distress – Experiencing guilt, shame, or anxiety when consuming foods outside of ‘acceptable’ choices
- Time-consuming preoccupation – Spending excessive time researching nutrition, planning meals, or seeking ‘pure’ food sources
- Physical consequences – Weight loss, nutrient deficiencies, and digestive issues due to restrictive eating
- Impact on relationships – Avoiding social situations that involve food or feeling superior to those with less ‘disciplined’ eating habits
What Drives Orthorexia?
Orthorexia often begins with the intention to eat well for health, ethical, or environmental reasons. This can however become all-consuming, with concerns about food quality causing significant anxiety. Several factors may contribute, including:
Cultural influences – The wellness industry, social media, and diet culture heavily promote ‘clean eating’ as the ideal
Personality traits – Perfectionism, anxiety, and a need for control are common traits in those struggling with Orthorexia
Previous weight loss dieting – A history of dieting may increase susceptibility
Misinformation – Conflicting and fear-driven nutritional messages can create confusion and a desire to seek ‘safe’ foods
The Risks and Consequences of Orthorexia
Steps to Overcome Orthorexia
Challenging rigid beliefs – Recognising that all foods can fit into a balanced diet and that no single food choice defines health
Seeking professional support – Working with a Psychologist or Dietitian specialising in eating disorders can help address underlying fears and establish a more balanced approach to eating
Limiting exposure to unhelpful content – Unfollowing social media accounts that promote extreme dietary rules can help shift focus away from restrictive messages
Reintroducing variety – Gradually incorporating foods previously deemed ‘off-limits’ can help rebuild a more flexible relationship with eating
Professional Support
MEDICARE AND PRIVATE HEALTH CLAIMS FOR PSYCHOLOGICAL THERAPY
You may be eligible to claim Medicare OR Private Health Insurance rebates for part of your session fees at Mind Body Well.
In order to claim a Medicare rebate you will need:
- A current Medicare card, details of which you will have the opportunity to provide us in your initial client forms
- A valid written referral and treatment plan from your Doctor (which needs to be provided to our administrative team prior to your appointment). These treatment plans can include the following types: Mental Health Care Plan, Eating Disorder
- Management Plan, and Chronic Disease Management Plan
We will process Medicare claims on your behalf, providing the above two have been provided to us prior to your appointment - Please note – this is a partial rebate only, we are not a bulk billing service.
In order to claim a rebate from your Private Health Insurance you will need:
- An appropriate level of cover (check with your fund)
- A receipt from us which you issue yourself to your private health insurance provider (we are unable to process these on your behalf)
- Please note – you are unable to claim from both Medicare and Private Health insurance for the same session
Please contact our administrative team if you need any further information about claiming rebates.
Ask about Orthorexia support at our Melbourne clinic
Orthorexia Telehealth Therapy
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